America’s Infatuation with Fried Chicken Sandwiches

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Not sure how to spice up your menu? Just add fried chicken.

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Seeing a fried chicken sandwich on the menu is now more common than a burger. According to new data from Technomic, an industry research and consulting firm, fried chicken sandwiches now appear on 47% of menus while burgers are only on 41%.

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Why is there such an uptick in fried chicken sandwiches on menus? Duh, it’s healthier and cheaper than beef. But there may be more to it than that. The average price difference between a burger and a chicken sandwich was only 76 cents in May, which shouldn’t really move the needle even for the most price-sensitive consumers.

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Research points to another reason: Generation Z. Gen Z loves spicy food, and they love chicken.

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What’s your favorite fried chicken sandwich? Asking for a friend.