Lime green is in style, thanks to Charli XCX’s album Brat.
Brat summer vibes are everywhere – from NYC’s nightlife scene to TikTok.
As the color went viral, businesses began to cash in:
- E-commerce companies leaned into brat green on Amazon and Etsy
- Field Roast, a leading plant-based food brand, seized the “brat summer” trend to showcase its bratwursts with a bold new campaign
- One cafe in San Diego whipped up an Iced Brat Matcha
People are even considering lime green cars, which have never been fashionable. According to Auto Trader, a car marketplace, views of lime green cars were up 24% in June compared to the same period last year.
Lime green is more than a color for businesses—it's a money-making machine.
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