Chili’s Sales Skyrocket Again

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Following another earnings blowout, one equity analyst called Chili’s brand resurgence “the best one of all time” in the restaurant industry.

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Chili’s saw a 31% increase in same-store sales last quarter, marking its third consecutive quarter of double-digit growth. The strong performance boosted its parent company's stock, Brinker International (EAT), by 16% last Wednesday.

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The restaurant chain’s sales growth was driven by a 19.9% increase in traffic – not Chili’s raising prices.

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While many casual dining chains have struggled to adapt, Chili’s is making a strong comeback due to a refreshed menu with more appetizing options, a renewed focus on value—effectively promoted through its 'better-value-than-fast-food' campaign—and buzz generated by viral TikTok videos.

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The combination has helped Chili’s win over and retain new customers as broader market trends indicate consumers have reached their breaking point with fast-food prices.