Doomsday Prepping is Having its Moment

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Suppose your only exposure to “preppers” – survivalists preparing for end-of-the-world circumstances – is from the American reality TV show Doomsday Preppers. In that case, you probably think all preppers are gun nuts or conspiracy theorists.

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But, the reality is, you probably know someone who is a prepper but just don’t know it. 

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Nearly one-third (29%) of the adult population spent a collective $11 billion between April 2022 and April 2023 on emergency preparedness, per Finder.

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So, what are they spending their money on?

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While most Americans spend their money on necessities for end-of-the-world circumstances like a surplus of food and water, billionaires are spending money on more advanced systems.

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An increasing number of businesses are cashing in on the growing demand for bunkers from the ultra-wealthy.

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Prefab modular steel bunkers cost $200,000-400,000, and custom bunkers are being built in the U.S. today for $5-10 million.

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Ron Hubbard, The CEO of Texas-based Atlas Survival Shelters, said, “The phone hasn’t stopped ringing,” and called it a “buying frenzy” when asked about the demand for bunkers in an interview with The Hollywood Reporter.

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Doomsday prepping is having its moment – and it will only increase in 2024. The hatred and uncertainty from the election cycle will almost certainly trigger more people to start prepping.