Gen Z is headed to TikTok Shop this holiday season

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Gen Z’s gift list: curated by TikTok, approved by likes.

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It’s not yet October, but the holiday shopping season has already started, with major retailers like Walmart and Amazon launching early seasonal sales.

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According to a new report by Fiverr, brands betting on social media to reach Gen Z may be on the right track:

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• Nearly 54% of Gen Zers find their gifts on TikTok Shop
• 24% of U.S. Gen Zers will make their purchases through influencer recommendations

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The report also found that 43% of Gen Zers plan to spend more this holiday season – making it an excellent time for brands to invest in TikTok Shop and other social media channels.