How the NFL plans to grow

The NFL made up 93 of the top 100 broadcast programs last year.

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The sports league is already the dominant player in North America but is still itching to build upon its explosive growth. So, where will that growth come from? Latino and Spanish-speaking audiences. The league has expanded its efforts to reach the group:

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• The NFL kicked off the season with a game between the Green Bay Packers and Philadelphia Eagles in São Paulo, Brazil
• The NFL teamed up with Puerto Rican rapper Daddy Yankee, known for hits like “Gasolina” and “Rompe,” for a Monday Night Football halftime show as part of their 4th annual Por La Cultura campaign
• The NFL has more than 75 broadcasts available in Spanish this season

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This new audience is so vital to the sports league that Marissa Solis, the NFL's SVP of Brand and Consumer Marketing, said, “It’s mathematically impossible for the league to grow without Latinos.”