🇯🇵 Japanese 7-Elevens
![7-Eleven in Japan](https://cdn.prod.website-files.com/6400f5db669916305f63913b/668eb551817f103a46affa8f_AD_4nXdpUYb69QQlsDOjPnq1m-FIU4ORGYASSPIGcGKMnDTgygrhoK6V-AMzA0AucGRwVf47kT9uxDTaeFRKGEIbCSR8flhkbPq7iaNtNW3JuWSfU_IMvkbvvDNMHplvRHwN_76ySi4Fcu4-zbMNNEnFRnnxnIg.jpeg)
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Historically, U.S. convenience stores have made money selling tobacco and gas.
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But, things are changing: Cigarettes have good margins, but total sales are declining since people are smoking less. Gas is already a low-margin business, and U.S. consumption is projected to slow down due to electric vehicle adoption.
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As a result, 7-Eleven is revamping its American business to be more Japanese.
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This includes offering a wider array of fresh foods, like spicy ramen soups, and implementing Japan’s 7-Eleven approach to operations and retailing.
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They call it “Tanpin Kanri,” a retail practice that localizes product assortment to customers' needs. That means when you walk into a store, you might see fresh food products appropriate for a particular location based on the area’s demographic trends, as well as products that make sense nationally.
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Fresh, local, and uniquely yours—welcome to the new 7-Eleven.