Tesla’s Cybertruck might be the most polarizing car on the market.
Most of the media coverage has focused on the physical recalls, and rightfully so, considering that Tesla has had to recall its Cybertruck four times already.
But it’s actually off to a pretty good start, sales-wise. Tesla sold 8,755 Cybertrucks in the second quarter of 2024, according to data provider Cox Automotive, more than the Ford F-150 Lightning (7,902 units) and Rivian R1T all-electric pickup truck (3,309 units).
However, it’s hard to imagine Tesla’s Cybertruck being anything more than a branding and marketing play. Morgan Stanley forecasts that by 2025, Cybertrucks will account for less than 5% of Tesla’s revenues and closer to 0% profit.
Kim Kardashian, Jay-Z, Justin Bieber, and several other celebrities have all flexed their Tesla Cybertruck in public, and in Mr. Beast’s latest video, which 165 million people have already watched, he gives away 10 Cybertrucks as part of the challenge.
Cybertrucks are everywhere.
