The Massive Opportunity in Medical Nutrition 🍓

The U.S. population is aging rapidly, and with that comes illnesses requiring specialized medical nutrition. Now, that’s a big business opportunity.

Kieran Ryan

June 23, 2024

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More than 11,200 Americans will turn 65 every day from 2024-2027.

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The effects of more Americans reaching 65 than at any time in history will lead to several business risks and opportunities.

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One opportunity is “The Great Wealth Transfer,” which refers to the $84 billion poised to move from baby boomers to younger generations. Entrepreneurs have been building businesses to help with things like estate planning (Alix), business transfer (Acquired), and real estate services (Dynasty).

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Medical nutrition is another massive opportunity. The U.S. population is aging, and with that comes all sorts of illnesses that require specialized nutrition.

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Large food conglomerates are betting big in the space. Just in the last month:

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Nestle introduced a new line of packed foods called Vital Pursuit to help support the needs of those taking appetite-suppressing medication
Danone announced plans to invest €70 million to build a medical nutrition production line in France

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The shift in demographics is unlocking unprecedented market opportunities.