This Summer’s Anticipated Blockbuster: Simone Biles and the 2024 Paris Olympics
Live events on the big screen. It worked for Taylor Swift. Let’s see if Simone Biles, Noah Lyles, and others can draw a crowd.
The Paris 2024 Olympic and Paralympic Games will kick off on July 26. NBCUniversal, which owns the U.S. media rights to the Olympic Games through 2032, announced that it has partnered with AMC, the largest movie theater chain in the U.S., to allow fans to gather and experience the Olympics' competitions, moments, stories, and emotions on the big screen as they unfold live in Paris.
NBCUniversal hopes the Paris Summer Olympics will rebound from the disappointing Tokyo Summer Olympics in 2021, which only averaged 15.6 million viewers across TV and streaming platforms, making it the least-watched primetime Olympics ever, per SportsMediaWatch.
AMC has had a run of successful partnerships recently, particularly its partnership deal with Taylor Swift and her Eras Tour movie that was shown in theaters. The Eras Tour movie broke AMC’s single-day advance ticket sales record by bringing in $26MM within 24 hours of going on sale.
Nobody draws a crowd like Taylor Swift in 2024, but AMC and NBCUniversal hope Simone Biles and others will come close.
