Walmart and Target have the fastest-growing private labels
Private labels continue to resonate with budget-conscious consumers who are looking for ways to save.
By
December 16, 2024
Private label is showing no signs of slowing down.
According to Numerator, most sales at Aldi (80%) and Trader Joe’s (70%) came from private-label products in the past year.
While private label currently accounts for a smaller portion of Walmart's (31%) and Target's overall sales (25%), Walmart’s newly launched Bettergoods and Target’s Dealworthy brand were the year’s two fastest-growing private label brands.
In many industries, private-label products can carry about two times the gross margin that national brands can — making it a no-brainer for retailers to expand into new private-label offerings.
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