About

Founded

2017

Headquarters

Culver City, California

Industry

Gaming, Creators

Company Description

100 Thieves was founded in 2017 by Call of Duty star Matt “Nadeshot” Haag and quickly became known for blending gaming and apparel to become something like the Supreme of esports. (Drake and Scooter Braun are co-owners, as are streamers Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop.) The organization also expanded beyond those core focuses into things like hardware sales, making a video game codenamed Project X, and, last October, launching Juvee.

Quick Links

Website Jobs

Funding

Total Raised

$120 million

Valuation

$460 million

Significant Investors

Green Bay Ventures, Breyer Capital, Aglae Ventures, Tao Capital, Willoughby Capital, Artist Capital Management, Sequoia Capital, Advancit Capital, Drake, Scooter Braun

Company Traction

In 2021, 100 Thieves won Esports Organization of the Year at the Esports Awards.

In 2021, 100 Thieves’ revenue doubled YoY and achieved 111% top-line growth.

Leadership Team

Matthew Haag: Founder & CEO of 100 Thieves. Former Professional COD player.

John Robinson: President & COO of 100 Thieves. Former EIR & Operating Partner at Bessemer Venture Partners.

Jen Simons: Chief Content Officer at 100 Thieves. Former EVP, Head of Production, Development, and Programming at Barstool Sports.

Pete Hawley: CPO at 100 Thieves. Former CPO at Mythical Games.

Jason Ton: CFO at 100 Thieves. Former Business Unit CFO at Riot Games.

Press

Dexerto (May 6, 2023): Nadeshot explains why 100 Thieves is ending its content house

Digiday (February 7, 2023): How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems

VentureBeat (December 2, 2021): 100 Thieves secures funding to the tune of $60M

100 Thieves