28

A free-cycle-based wellness and fitness experience.

About

Founded

2022

Headquarters

Miami, Florida

Industry

Femtech, Fitness

Company Description

Many popular fitness methods were designed for men, not women. 28 is the first method of its kind designed to optimize your energy, hormones, strength, and flexibility as you experience changes throughout your cycle. Get daily exercise videos, nutrition tips, and emotional insights based on your body's natural cycle.

Quick Links

Website Jobs

Funding

Total Raised

$3.2 million

Valuation

Undisclosed

Significant Investors

Thiel Capital, Learn Capital

Company Traction

As of July 2023, 28 has rated 4.7/5 stars from 1.7K reviews on the Apple App Store and 4.7/5 stars from 703 reviews on the Google Play Store.

As of July 2023, 28 has been downloaded 100,000+ times on the Google Play Store.

As of July 2023, 28 has 31.6K Instagram followers, 9.9K TikTok followers, and 566 Youtube subscribers.

Leadership Team

Gabriel Hugoboom: Co-Founder & CEO of 28. Former Head of IP Development at Labyrinth Entertainment.

Britanny Hugoboom: Co-Founder of 28. Professional Model.

Joana Koco: Marketing Director at 28. Former Influencer Marketing Director at Root.

Leslie Northcutt: Director of Nutrition at 28. Former Nutrition Specialist at Spumoni.

Lisa Lin: Director of Operations at 28. Former Director of Operations at Club Feast.

Press

Refresh Miami (October 26, 2022): Venture-backed femtech startup 28 provides a one-stop-shop for cycle-based wellness

TechCrunch (August 23, 2022): Cycle-focused femtech startup, 28, grabs backing from Thiel Capital

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