About

2021

Los Angeles, California

Food & Beverage

Designing a better future of food.

Funding

$9.7 million

$176 million

Gaingels Fund, Seven Seven Six, Craft Lane, Verso Capital

As of June 2023, BetterBrand is in 1,000+ US stores, including Whole Foods, Sprouts, Fresh Market, Gelson’s, and Bristol Farms.

As of June 2023, BetterBrand has 39.3K Instagram followers, 3.7K Facebook followers, and 507 Twitter followers.

Between 2021 and 2022, BetterBrand reported 800% growth and is on track for similar growth between 2022 to 2023.

Matthew McDonald: CPO at BetterBrand. Former Bakery Director at LA Hearth Bakery.

Cara Mulligan: Director of Accounting at BetterBrand. Former Associate Accounting Manager at Propeller Industries.