An e-commerce marketplace to sell to China and beyond.
About
Founded
2013
Headquarters
Sunnyvale, California
Industry
E-commerce, Marketplace
Company Description
BorderX Lab lets any size company sell cross-border via it's innovative technology and social marketing. American and European brands can now easily sell to China and beyond via our popular e-commerce marketplaces.
Kleiner Perkins, Hillhouse Capital Group, CBC (China Broadband Capital), Welight Capital, iFly Venture Capital
Company Traction
As of June 2023, BorderX Lab reports 14 million users, shoppers spend 25 mins daily browsing content on the platform, and 50% of sales come directly from digital content.
As of June 2023, BorderX Lab has 100+ merchant partners, including Macy’s, Bloomingdales, Urban Outfitters, Foot Locker, Michael Kors, Nordstrom Rack, and Harvey Nichols.
In 2017, BorderX Lab was partnered with more than 50 merchants, including Saks, Peter Thomas Roth, Finish Line, Forzieri, and Everlane.
Leadership Team
Albert Shen: Co-Founder & CEO of BorderX Lab. Former Co-Founder & CTO of iPinYou.
Chengdu Huang: Co-Founder & CTO of BorderX Lab. Former Chief Architect at VMware.
Jun Liu: Co-Founder of BorderX Lab. Former Staff Software Engineer at Google.
Tony Wu: China Head at BorderX Lab. Former Product Marketing Director and Acting GM at Tektronix.
Stephen Owens: Global Head of Account Management at BorderX Lab. Former Founder & CEO of 34 Marketing.
