Cleo

Budgeting app.

About

Founded

2016

Headquarters

London, England, United Kingdom

Industry

Fintech, Consumer

Company Description

Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation.

Quick Links

WebsiteJobs

Funding

Total Raised

$136.8 million

Valuation

Undisclosed

Significant Investors

Sofina, EQT Ventures, LocalGlobe, Balderton, Entrepreneur First

Company Traction

  • As of September 2023, Cleo has rated 4.6/5 stars from 88.9K reviews on the Apple App Store and has been downloaded 1 million+ times on the Google Play Stores with a 4.0/5 stars from 55.1K.
  • As of September 2023, Cleo reported 4 million+ users.
  • As of June 2022, Cleo reported 84% of their users felt better after money one month on the app and average engagement levels 250% higher than competitors.

Leadership Team

  • Anita Woods: VP of Product at Cleo. Former Product Director at Zava Online Healthcare.
  • Chris Hamblin: VP of Growth at Cleo. Former Product Growth at Facebook.
  • Rajat Agarwal: Chief Credit Officer at Cleo. Former VP, Head of Investor Analytics and New Acquisition Funding Strategy at LendingClub.
  • Sam Taylor: VP of Technology at Cleo. Former Head of Data at Trainline.