About

Founded

2017

Headquarters

Brussels, Belgium

Industry

Mobility & Transportation, Hardware

Company Description

Cowboy is the connected electric bike for urban riders and continues to transform the bike and mobility industries — from point of sale to point of service. Its mission is to power riders to map their own paths, and those of the cities they live in, through mindful movement that benefits all.

Quick Links

Website Jobs

Funding

Total Raised

$149.2 million

Valuation

Undisclosed

Significant Investors

Exor, Siam Capital, Hardware Club, Tiger Global Management, Index Ventures, Eothen, Isomer Opportunities Fund, Future Positive Capital, Triple Point Capital

Company Traction

As of June 2023, Cowboy has rated 3.5/5 stars from 1,588 reviews on Trustpilot.

As of March 2023, Cowboy has sold 50,000+ bikes.

In 2022, Cowboy reported 41 million euros in revenue, and sales grew by 2.7x over the previous year.

Leadership Team

Adrien Roose: Co-Founder & CEO of Cowboy. Former Co-Founder & CEO of Take Eat Easy.

Karim Slaoui: Co-Founder & Hardware Technologies Director of Cowboy. Former Co-Founder & COO of Take Eat Easy.

Charles Van Haverbeke: COO at Cowboy. Former Country Management, UberEats Belgium at Uber.

Oliver Barleben: Chief Supply Chain Officer at Cowboy. Former Head of Procurement Hospital Patient Monitoring Business & Emergency Care Business at Philips.

Richard Ascott: CMO at Cowboy. Former Chief Brand Officer at Vashi.

Press

The Verge (June 9, 2023): Cowboy e-bikes, now with built-in Google Maps

TechCrunch (March 9, 2023): E-bike maker Cowboy raises new funding round and launches AdaptivePower

TechCrunch (January 26, 2022): Cowboy raises $80M to take its e-bike business up a gear

Cowboy