About

Founded

2017

Headquarters

New York, New York

Industry

DTC

Company Description

Shop Bras that look and feel great in every size. Made from breathable fabrics that support without losing comfort or looks - because your boobs deserve better!

Quick Links

Website Jobs

Funding

Total Raised

$29.5 million

Valuation

Undisclosed

Significant Investors

Insight Partners, Forerunner Ventures, Global Founders Capital, Lerer Hippeau, Bullish

Company Traction

As of June 2023, CUUP has rated 4/5 stars from 3,258 reviews on its website.

As of June 2023, CUUP has 235K Instagram followers, 20K Facebook followers, and 874 Twitter followers.

In March and April 2020, CUUP YoY sales spiked by 322% and 700%, respectively.

Between August 2019 and August 2020, CUUP generated 4,200 customer posts, a 520% increase, on social media.

Leadership Team

Kearnon O'Molony: Founder of CUUP. Founder of Protea.

Pascale Gueracague: Chief Design Officer at CUUP. Former Director of Concept & Materials at Lululemon.

Chrisden Ferrari: EVP, Head of Product (Design and Manufacturing) at CUUP. Former VP of Merchandising at Frederick's of Hollywood.

Kristin Sebelle: SVP of Digital at CUUP. Former SVP of Digital at BANDIER.

Alex Pappalardi: VP of Finance at CUUP. Former Director of Global Finance and Strategy at The Estée Lauder Companies.

Press

CNN (January 26, 2023): Cuup bras are all over Instagram, so we tested them ourselves

ModernRetail (September 14, 2020): How CUUP changed its content strategy to hit record sales

WWD (February 4, 2020): Lingerie Start-up Cuup Receives $11 Million in Funding

CUUP