Embrace

Helping businesses achieve their mobile future.

About

Founded

2016

Headquarters

Culver City, California

Industry

Mobile, Developer Tools

Company Description

We help mobile engineers build better experiences. Companies, including GOAT, Hilton, P&G, Owlet, and Home Depot, partner with Embrace to prioritize, resolve, and optimize mobile experiences across the unique datasets of phones, tablets, point-of-sale systems, IoT, cars, and other devices. Mobile is a unique challenge for mobile teams, who must now think in terms of millions of autonomous devices with an infinite variation of user and environmental variables. Embrace unlocks the value by consuming 100% of the user-behavioral and technical time-based session data. Teams now have real-time observability for product and engineering and automated analysis of now usable and transformed datasets for marketing and BI.

Quick Links

WebsiteJobs

Funding

Total Raised

$57 million

Valuation

Undisclosed

Significant Investors

Soma Capital, Y Combinator, New Enterprise Associates, Greycroft Partners, AV8 Ventures, Eniac Ventures, The Chernin Group, Miramar Ventures, FundersClub

Company Traction

  • As of October 2021, Embrace has 100+ customers, including The New Yorker, Faire, MasterClass, PagerDuty, TestFlight, Parse, Niantic, MoPub, Scopely, AppDynamics, Cameo, GOAT, and ChowNow.

Leadership Team

  • Eric Futoran: Co-Founder & CEO of Embrace. Former Co-Founder of Scopely.
  • James Elliott: VP of Sales and Customer Success at Embrace. Former VP of Sales and Customer Success at Alooma.
  • Andrew Tunall: VP, Head of Product at Embrace. Former VP of Product at New Relic.
  • Trang Nguyen: Head of Finance at Embrace. Former Finance at Apple.