About

Founded

2017

Headquarters

San Francisco, California

Industry

Human Resources & Benefits

Company Description

Forma is a life benefits platform that enables modern companies to design and scale flexible, global benefits programs with options that fit employee’s lives, from health and wellbeing to lifestyle – and beyond.

Quick Links

Website Jobs

Funding

Total Raised

$57.6 million

Valuation

Undisclosed

Significant Investors

Ribbit Capital, Emergence Capital, Stripe, Designer Fund, Upside Partnership, AngelPad

Company Traction

From March 2021 to March 2022, Forma reported a 4x increase in revenue, a 330% increase in its customer base, and 125 customers.

As of May 2023, Forma has 550,000+ members.

Forma customers include Lululemon, Zoom, Stripe, Palo Alto Networks, Dyson, New Balance, Affirm, Spotify, Snap, Etsy, Instacart, Twitch, Tripadvisor, and Collective Health.

As of May 2023, Forma claims 78% monthly utilization from members monthly, 51% perceived value for every $1 put in a Forma LSA, and 98% 5-year aggregate customer satisfaction score.

Leadership Team

Jason Fan: Founder & CEO of Forma. Former Director of Product Management at Comfylife.

Max Hsieh: Co-Founder & CTO of Forma. Former Software Developer at NetSuite.

Crandall Kermott: CRO at Forma. Former VP of Sales at Workday.

Sam Keninger: SVP of Marketing at Forma. Former VP of Marketing at Simpplr.

Jeff Routh: VP of Finance at Forma. Former Finance & Strategy at Stripe.

Jan Sundar: VP of Design at Forma. Former Director of Product Design at Wish.

Press

Fierce Healthcare (March 9, 2022): Twic rebrands as Forma, nabs $40M to expand life benefits platform beyond wellness

Forma