GEM Vitamins

The first real food vitamin subscription.

About

Founded

2018

Headquarters

Venice, California

Industry

Food & Beverage

Company Description

GEM is the future nutrition company on a mission to transform human and planetary health through the power of food as medicine. Our delicious daily GEM Bites are packed with 20+ whole-food vitamins, minerals, superfoods, prebiotics, and probiotics for foundational health. GEM is co-developed with a Scientific Advisory Board of the brightest minds in holistic and integrative medicine including neurologists, biomolecular nutritionists, registered dietitians, herbalists, and more — and we work with a pastry chef to make sure every Bite is as delicious as it is nutritious.

Quick Links

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Funding

Total Raised

$10.5 million

Valuation

Undisclosed

Significant Investors

CircleUp, S2G, Pentland Ventures

Company Traction

  • As of June 2023, GEM Vitamins has 88.3K Instagram followers and 31K Facebook followers.
  • As of June 2023, GEM Vitamins reports they have delivered 10 million+ vitamin bites, up from 8 million in June 2021, to consumers.
  • As of June 2021, GEM Vitamins ranked in the 97th percentile of all vitamin and supplement brands tracked by CircleUp.
  • In 2020, GEM Vitamins grew revenue by 400%.

Leadership Team

  • Sara Cullen: Co-Founder & CEO of GEM Vitamins. Former Co-Founder of Plant Life Ventures.
  • Edie Feinstein: Co-Founder & COO of GEM Vitamins. Former Director of Food at EAT Club.
  • Sarah Hudson: SVP of Brand at GEM Vitamins. Former VP of Brand at Athena Club.
  • Alex Edelstein: VP of Growth at GEM Vitamins. Former Senior Manager, Growth Marketing at Flamingo at Harry’s.
  • Ellen Jampolsky: Operations Director at GEM Vitamins. Former Ecommerce Operations Manager at Tahmina.

Press

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