About

2017

New York, New York

Fitness, Creators

The best-in-class health, fitness, and wellness customized app experience — get started in minutes!

Funding

$19.3 million

Undisclosed

E.ventures, Michael Ovitz, Abstract Ventures, Algae Ventures, Porsche Ventures, FJ Labs

As of July 2023, Playbook has 250 creators and 100,000+ workouts posted on the platform.

Jeff Krahel: Co-Founder & CEO of Playbook. Former Director at Halmos Capital Partners.

Michael Wojcieszek: Co-Founder & CTO of Playbook. Former Co-Founder of Stack AI.

Kasper Ødegaard: Co-Founder & Creative Director of Playbook. Former Independent Graphic Designer.

Brian Fagan: Head of Sales and Partnerships at Playbook. Former Director of Marketing and Sports Partnerships at Built Brands.

Dyrdra Martin: Head of Creator Success & Onboarding at Playbook. Former Head of Business Development and Operations at Zenrez.