About

Founded

2022

Headquarters

Louisville, Kentucky

Industry

Food & Beverage, DTC, Creators

Company Description

PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor.

Quick Links

Website Jobs

Funding

Total Raised

$21.1 million

Valuation

Undisclosed

Significant Investors

Undisclosed

Company Traction

In its first full year of operations, Prime Hydration reported $250 million in retail sales.

As of June 2023, Prime Hydration has 1.6 million Instagram followers, 14K Facebook followers, and 389.5K Twitter followers.

In June 2022, Prime Hydration reported $10 million worth of bottles in 2 months of operations.

Leadership Team

Logan Paul: Co-Founder of Prime Hydration.

KSI: Co-Founder of Prime Hydration.

Matt Zucco: VP of Marketing at Prime Hydration. Former VP of Marketing at Alani Nutrition.

Press

BBC (June 5, 2023): Prime: KSI and Logan Paul's hydration and energy drinks are being banned in schools

Front Office Sports (April 12, 2023): After $250M in Retail Sales, Prime Hydration Looks to Youth Sports

Boardroom TV (February 11, 2023): The Rise of Logan Paul and KSI's Prime Hydration

Prime Hydration