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Prime Hydration
Prime Hydration
Sports and energy drinks.
About
Founded
2022
Headquarters
Louisville, Kentucky
Industry
Food & Beverage, DTC, Creators
Company Description
PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor.
Quick Links
Website
Jobs
Funding
Total Raised
$21.1 million
Valuation
Undisclosed
Significant Investors
Undisclosed
Company Traction
In its first full year of operations, Prime Hydration reported
$250 million
in retail sales.
As of June 2023, Prime Hydration has 1.6 million Instagram followers, 14K Facebook followers, and 389.5K Twitter followers.
In June 2022, Prime Hydration reported
$10 million
worth of bottles in 2 months of operations.
Leadership Team
Logan Paul
: Co-Founder of Prime Hydration.
KSI
: Co-Founder of Prime Hydration.
Matt Zucco
: VP of Marketing at Prime Hydration. Former VP of Marketing at Alani Nutrition.
Press
BBC (June 5, 2023):
Prime: KSI and Logan Paul's hydration and energy drinks are being banned in schools
Front Office Sports (April 12, 2023):
After $250M in Retail Sales, Prime Hydration Looks to Youth Sports
Boardroom TV (February 11, 2023):
The Rise of Logan Paul and KSI's Prime Hydration
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