About

Founded

2017

Headquarters

New York, New York

Industry

Haircare, DTC

Company Description

At Prose, we know one size fits none. So we re-thought the entire model of mass beauty to create one-of-a-kind haircare and skincare. It’s a radically custom approach: We create products that fit you (and only you), combining lab innovation, natural ingredients, and patent-pending AI — for truly custom care and always-improving results.

Quick Links

Website Jobs

Funding

Total Raised

$25 million

Valuation

Undisclosed

Significant Investors

Insight Partners, Forerunner Ventures, ISAI, Lerer Hippeau, Correlation Ventures

Company Traction

As of June 2023, Prose has 3.4 million+ customer profiles, 400K+ 5-star reviews, 84% of customers would recommend to a friend, and examine 85+ factors to create their customer formulas for its products.

As of June 2023, Prose has 288K Instagram followers and 50K Facebook followers.

As of August 2022, Prose has 250,000 active subscribers and is on pace for $100 million in sales in 2022.

As of November 2018, Prose has 135 data points on ~500,000 customer profiles.

As of November 2018, Prose’s proprietary manufacturing system can customize 10,000 products daily.

Leadership Team

Arnaud Plas: Co-Founder & CEO of Prose. Former VP Digital & E-commerce Strategy at L’Oreal.

Nicolas Mussat: Co-Founder & CTO of Prose. Former CTO at Meilleurs Agents.

Michael Nathenson: CFO at Prose. Former CFO at Cholula Food Company.

Megan Streeter: CMO at Prose. Former CMO at DevaCurl.

Anthony Perdigao: COO at Prose. Former SVP of Global Supply Chain & Operations at Forma Brands.

Press

Glossy (August 11, 2022): Approaching $100 million in sales, Prose goes after curly-haired customer

FashionNetwork (November 28, 2018): Custom hair care company Prose closes on $18 million in funding

Prose