About

Founded

2015

Headquarters

New York, New York

Industry

DTC, Pets

Company Description

The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors.

Quick Links

Website Jobs

Funding

Total Raised

$103.1 million

Valuation

Undisclosed

Significant Investors

Insight Partners, SV Angel, Shasta Ventures, Collaborative Fund, Forerunner Ventures

Company Traction

As of June 2023, The Farmer’s Dog has delivered 100 million meals to dogs.

As of June 2023, The Farmer’s Dog has rated 4.5/5 stars from 1,197 reviews on Trustpilot.

As of June 2023, The Farmer’s Dog has 300K Instagram followers and 155K Facebook followers.

Leadership Team

Jonathan Yoni Regev: Co-Founder & CEO of The Farmer’s Dog.

Brett Podolsky: Co-Founder of The Farmer’s Dog.

Chris Asmis: CFO at The Farmer’s Dog. Former CFO and Chief Accounting Officer at Nice-Pak Products.

Katie (Neufeld) Iles: Chief Growth Officer at The Farmer’s Dog. Former VP of Growth Marketing at Elysium Health.

Mark Eberly: Chief Human Resources Officer at The Farmer’s Dog. Former SVP of People at HelloFresh.

Press

USA Today (February 13, 2023): The Farmer's Dog's emotional Super Bowl commercial earns USA TODAY Ad Meter title

Fast Company (January 15, 2019): This doggie wellness startup raised $49M to help your pup eat, feel, and smell better

TechCrunch (May 18, 2017): The Farmer’s Dog, a customized pet food subscription service, scoops up $8.1 million

The Farmer’s Dog