The Good Crisp Company

Flavored potato crisps.

About

Founded

2014

Headquarters

Boulder, Colorado

Industry

Food & Beverage

Company Description

The inspiration for creating the perfect crisp emerged in 2014 when our founder, Matt, was following a strict gluten free diet. He found that although the diet was treating him well, he was really missing his favorite snacks. The diet inspired him to recreate the classic canister chip, making it something he could eat without guilt.

Quick Links

WebsiteJobs

Funding

Total Raised

$5.3 million

Valuation

Undisclosed

Significant Investors

CircleUp, FF2032, Vitality Capital, Goat Rodeo, RCV Frontline

Company Traction

  • As of June 2023, The Good Crisp Company has 33.9K Instagram followers and 4.4K Facebook followers.
  • As of December 2021, The Good Crisp Company was available in 13,000 retail stores, up from 7,000 in April 2019, across the US, Canada, and Australia, including Walmart and Whole Foods.
  • As of December 2021, The Good Crisp Company was on pace for ~$30 million in sales for the year.
  • In 2020, The Good Crisp Company did $14 million in sales, 2x over the previous year.

Leadership Team

  • Matthew Parry: Co-Founder & CEO of The Good Crisp Company. Former Co-Founder & Head of Marketing and Sales of ABC Sales & Marketing.
  • Alex Hanifin: VP of Marketing at The Good Crisp Company. Former Co-Founder of Apline Start Foods.
  • Steve Wangler: VP of Sales at The Good Crisp Company. Former VP of Sales & Analytics at KeVita.
  • Annie Grifkin: VP of Operations at The Good Crisp Company. Former VP of Operations at Ancient inGRAINed Snack Co.
  • Mitchell Hall: Director of Operations at The Good Crisp Company. Former Logistics Manager at CLMBR.

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