About

Founded

2019

Headquarters

Marina del Rey, California

Industry

Shopping

Company Description

Whatnot is the largest livestream shopping platform in the U.S., connecting buyers and sellers in real-time across any category – from collectibles like trading cards to comics, fashion, sneakers, and more. Founded by collectors, the platform couples rigorous seller vetting with unmatched buyer protection to create a trusted and welcoming space for people to share their passions with others. Today, Whatnot’s top sellers earn up to eight figures annually using the platform.

Quick Links

Website Jobs

Funding

Total Raised

$484.7 million

Valuation

$3.7 billion

Significant Investors

Y Combinator, DST Global, Andreessen Horowitz, CapitalG, BOND, Wonder Ventures, Liquid 2 Ventures, Animal Capital, Operator Partners, Scribble Ventures, Animal Capital

Company Traction

Whatnot’s sales growth rate in 2021 was more than 20x YoY.

As of July 2022, Whatnot’s monthly sales were more than 3x of what they were in 2021.

In 2022, more than 100 sellers on Whatnot made over $1 million in sales.

As of April 2023, collectibles were Whatnot’s largest segment, but fashion was Whatnot’s fastest-growing segment.

Leadership Team

Grant LaFontaine: Co-Founder & CEO of Whatnot. Former Product Manager, AR/VR at Meta.

Logan Head: Co-Founder of Whatnot. Former Senior Product Manager at GOAT.

Adam Alfandary: VP, New Verticals at Whatnot. Former Head of Growth, Northeast at Uber.

Jeff Chang: Head of Growth Engineering at Whatnot. Former Growth Engineering at Pinterest.

Emmanuel Fuentes: Engineering Director, Machine Learning & Data Platforms at Whatnot. Former Director of Engineering & Data Science at Anthem.

Press

Modern Retail (April 18, 2023): Whatnot co-founder Grant Lafontaine on the livestream shopping platform’s plans for 2023

TechCrunch (July 21, 2022): Whatnot’s valuation doubles to $3.7B as livestream shopping gains popularity in US

Whatnot