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Zefr

Zefr

Brand suitability platform.

About

Founded

2008

Headquarters

Los Angeles, California

Industry

Advertising, Data

Company Description

Zefr is the leading global technology company powering Brand Suitability Targeting and Measurement across walled garden platforms.

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Funding

Total Raised

$65.1 million

Valuation

Undisclosed

Significant Investors

IVP, U.S. Venture Partners, Shasta Ventures, First Round Capital, Richmond Park Partners

Company Traction

Zefr customers include Waitrose, Mazda, Rexona, Marks & Spencer, and Adidas.

Leadership Team

Richard Raddon: Co-Founder & Co-CEO of Zefr. Former Co-Founder of Movieclips.

Zach James: Co-Founder & Co-CEO of Zefr. Former Co-Founder of Movieclips.

Jon Morra: CPO & Chief Data Officer at Zefr. Former Director of Data Science at eHarmony.

Ryan Barker: CTO at Zefr. Former Software Architect & Senior Manager of Platform Engineering at eHarmony.

Andrew Serby: Chief Commercial Officer at Zefr. Former Associate, Content & Innovations at Initiative.

Press

Adweek (October 31, 2022): Zefr Makes Brand Safety, Suitability Reporting Generally Available to YouTube Advertisers

Adweek (July 20, 2022): Zefr Acquires Adverif.ai to Track Misinformation on Social

TechCrunch (February 26, 2014): ZEFR Raises $30 Million From IVP To Help Networks And Brands Monitor And Monetize Videos Online

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Level

Pulley