AI Startups: Faster, Cheaper, but Stickier?

Today, the focus is on high growth, but retention will matter most tomorrow.
March 6, 2025
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rocket ship going up surrounded by startup company logos

AI is changing how Silicon Valley builds startups.

Notably, AI tools are boosting productivity, allowing teams to accomplish more with fewer people. Compared to previous startup cohorts, we're seeing higher ARR per employee and a growing wave of “tiny team” success stories.

startups with small teams doing lots of ARR

For comparison, before the AI boom, Afore Capital's portfolio data from 200 startups showed they typically burned $1 million to generate $1 million in revenue. It now costs one-fifth as much and could drop to one-tenth soon.

Sam Altman has predicted that there could someday be a one-person startup worth $1 billion.

However, the big challenge remains—while AI apps are growing fast, they're also experiencing high churn.

  • When AI emerged, companies had discretionary funds to experiment with and test its potential use cases. That’s no longer the case.
  • AI customers tend to follow the latest technological advancements—i.e., switching from ChatGPT to Claude and from one vertical AI player to the next.

Today, the focus is on high growth, but retention will matter most tomorrow.

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