10 Beautiful Shopify Landing Page Examples
This article will explore the best Shopify landing page examples to inspire your e-commerce efforts. A landing page is a standalone web page that is designed to encourage a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter. Unlike a traditional website page, a landing page is focused on a single goal and is optimized to increase the likelihood of conversion.
SmartyPits
Sometimes sharing why can help you stand out in a crowded market. The founder's story creates an emotional connection with the visitor and the most compelling reason why buying aluminum-free deodorant matters. I also love that SmartyPits distinguishes itself from other natural deodorant companies, which appeal to her target audience more than brands like Old Spice.
Kulala
Simple, yet effective. Kulala does an excellent job of setting a mood for a landing page. The shades of red and yellow color scheme, simple typography, and beautiful smooth wooden product design create a still and noiseless environment for the visitor, the type of environment you dream of sleeping in.
Shop Mr. Beast
The best landing pages are built with their target customer in mind. Mr. Beast shows he understands his audience, young males, by designing his Shopify merchandise store with a game-like interface and free-to-play game.
Kylie Cosmetics
Kylie Jenner isn't selling cosmetics products. She's selling that fans can look like her by buying these products. This is the power of a personal brand and how to incorporate it into a landing page. Notice how she includes her name on all the product categories, such as "kylie skin" and her lips, in replacement of a standard shopping cart. The other thing I like about this landing page is that it offers a lot of value to the customer. At the top, she includes a free shipping offer, which is very important to customers, 25% off sitewide, and other deals, such as two free samples with any order (the banner rotates).
Soylent
Soylent does an excellent job of using social proof to quickly build credibility with the visitor. In addition, the shade of green makes for an easy-to-read background that pops out on the page to highlight they are the best meal replacement shake based on a contest with 40,000 votes. I also like the box shapes on the landing page to match the Soylent logo.
Figs
While I would've liked to see Figs incorporate a picture behind this landing page, they do many things right with it. The detail I love with this landing page is using a current event to speak to their target audience. By saying "Happy Match Day" in neon colors, they talk to all the med school students who just matched with residency programs. What better way to celebrate matching your dream residency program, the culmination of 4 years of hard work, than a little retail therapy?
Flex
Blue skies will do the trick for a product looking to sell comfort. Flex's background image sets the mood to match the copy, is easy to read over, and doesn't distract the visitor from the bright red call to action button. I also like using different shades of hands to appeal to all women, not just women of a specific race. This is a critical component for this industry since studies have shown that women use different products based on race.
Onske
Show, don't tell. If your product design is the main attraction, let it be the main attraction. Onske does a great job of using a carousel of pictures to put their stylish furniture front and center.
Naked Labs
Most videos don't work on landing pages. They're often too noisy and distract the visitor from the goal of the landing page. However, when a product needs explanation because the features make it unique, sometimes an interactive video is your best bet. After the video plays, Naked Labs' landing page lets you see how the product works by showing you the model's body fat, fat mass, and more. So, instead of a few paragraphs of text, in less than 10 seconds, I have a great idea about the power of this product and what it can do for me. The other thing I like about the interactive video is that they separate the headline copy, "See your body like never before," from the video.
Magic Spoon
Magic Spoon takes advantage of the press on cereal being filled with sugar to capture visitors' attention with a headline that articulates Magic Spoon's unique value proposition to the customer in one simple sentence. While more than one button, let alone three, is hard to pull off on a landing page, Magic Spoon uses them effectively here. Most people only eat cereal bars or cereal, but not both. By creating paths for them, the user can get to what they want to buy quicker than if they had to sort through Magic Spoon's entire catalog of products. As a rule of thumb, only use more than one call to action if it provides value to the visitor.
