29 Landing Page Examples for Inspiration
Landing pages are a crucial element in any marketing strategy, as they help to drive traffic, generate leads, and convert visitors into customers. However, creating an effective landing page can be challenging, as it requires a combination of design, copywriting, and user experience expertise. To help you get inspired and create winning landing pages for your business, we have compiled a list of 29 landing page examples from various industries. From simple and minimalist designs to interactive and animated layouts, these landing pages showcase different approaches that you can use to engage your audience and achieve your marketing goals.
Call-to-action buttons don't always have to be simple text. This is an excellent example of a company that uses a QR code to encourage visitors to download their app. It works incredibly well for Pogo here because it makes it easier to download their app, and scanning a QR code is an action that someone would take when shopping in a retail store which is when Pogo wants you to use their app. They are building muscle memory for their users.
2. Not Pot
Sometimes telling a visitor what you're not is more powerful than telling them what you are. Not Pot, a CBD gummy company, does this with its clever name. Additionally, Not Pot does an excellent job of showing you how the product can make you feel by using a gentle shade of purple, a product image that looks staged in something you would see in a psychedelics show, and a creative choice of words "poppy-n," "chilltime," and "shes_blooming.jpg."
3. Wander
A video may be the best way to create a mood. Unfortunately, videos are hard to pull off on landing pages because they can be noisy or distract a visitor from the goal of the landing page. However, in this case, Wander's video is a perfect complement. It is a highlight reel of stunning views, modern houses, and resort-like amenities. If you weren't in the mood to travel already, now you are.
4. Nike By You
Weaving current events into your landing page can make it pop. Nike does this seamlessly by adding a March Madness bracket to their Nike By You landing page design. Also, for a customer base that values individuality and self-expression, what better way to let them express themselves than by giving them the power to design their shoes?
5. Skims
Creating urgency is a powerful way to motivate visitors to take action on a landing page. Skims uses language like "just dropped" and "sold-out bra system" to create scarcity and encourage visitors to buy now, or they might miss out. Also, little details, such as providing free shipping, which is very valuable to consumers, can make or break a conversion on your site.
6. Wix
Simple, yet effective. Wix uses a clear heading, one call to action, and a background illustration to get visitors to start now. It's up to your interpretation what the mountain top means to you, but I think it fits perfectly into the narrative that Wix is the leader in this space, the top of the mountain, or by building a website, you can take your business to new heights. In addition to this, notice how the mountain peak points directly to the call to action. The other thing to note here is that Wix intentionally removed its header, which can sometimes distract the visitor from the focus on the page.
7. Warby Parker
Meet the customer where they are rather than try to change consumer behavior and alter the buyer journey. For example, Warby Parker understands that most people want to try on glasses before buying to see how they look on their faces. So, they make it as easy as possible by offering to send them five frames without leaving the comfort of home.
8. Hubspot
Yes, B2B companies can have great landing pages too. This is the best example I've seen where you can tell a company has spent a lot of time understanding their customer, then designing a beautiful landing page to talk to them. "Software that's powerful, not overpowering" explains perfectly why companies choose Hubspot over other CRMs. They are appealing to the decision-maker who cares about simplicity when it comes to setup and utility. The other thing I like about this landing page is how they use two call-to-action buttons. While most companies should avoid this because it's hard to pull off, the two call-to-action buttons complement each other nicely. For years, companies have said they want to buy enterprise products without talking to a sales rep. Hubspot makes it as simple as one click for them to do that.
9. Patagonia
Sometimes telling your customers why can help you stand out in a crowded market. For example, Patagonia puts its preservation of the planet mission front and center on its landing page. This landing page seeks to build a relationship with you instead of pushing their outdoor gear at you—brilliant work by Patagonia.
Write as you talk. ASOS takes this literally as they emphasize certain words in their landing page by using all caps, intentionally misspelling "Niiice," and using a promo code "NEWBIE." For a brand that wants to come off as professional, this might not work, but for a brand that wants to appeal to Gen Z, this wins. Also, as a rule of thumb, only use more than one call to action if it provides value to the visitor. In this case, it works because people only shop for women's or men's clothes, but not both. By creating paths for them, the user can get to what they want to buy quicker than if they had to sort through ASOS's entire catalog of products.
Not all landing page headlines are created equal. Rather than tell people to sign up to drive, Doordash empowers people to be their own boss. It plays perfectly with their target driver, who values individuality and is looking for flexible and independent work that allows them to earn money on their schedule. The other great thing about this landing page is that it lets you begin the onboarding process immediately by entering your postcode - no wasted clicks for Doordash.
12. Figma
Show, don't tell. Figma uses small animations and interactions to show collaboration, its unique value proposition that appeals to design teams. I also really like the color scheme choice by Figma here. While some people might consider a white background boring, it still is the color that is easiest to read the text over.
13. Verb
Sometimes bold colors are better. For example, Verb uses a highlighter yellow to point me to their call to action. It works exceptionally well for them because highlighter yellow wakes me up like the caffeinated energy bars they sell.
14. Anglepoise
If your product design is the main attraction, let it be the main attraction. Anglepoise does a great job of using a still shot to put its stylish desks and lamps front and center. It's the type of environment you dream of working in.
15. TurboTax
Sometimes customers prefer to talk to an expert rather than doing it themselves. Taxes are scary because they are complicated, and if you don't file them correctly, you could lose money or face criminal penalties. Intuit uses the experience of their team, Neil and Kitty, to put the customer at ease. They take it a step further by offering a maximum refund guarantee, which should instill more confidence in a visitor that they can file their taxes on their own.
16. MasterClass
If you want to appeal to a global audience, you have to go big. MasterClass's landing page has a bit for everyone, Gordon Ramsey for future top chefs, Samuel L. Jackson for the next Hollywood stars, and more. The best teachers in every industry are at your fingertips. Sliding carousels are hard to pull off because they can distract the visitor from the call to action, and if it's too slow, the visitor will leave before it finishes. However, in this case, MasterClass nails the execution because each picture adds value to the experience and increases the "wow" factor of the product.
17. PopSockets
A partnership can create a powerful halo effect. Popsockets put their partnership with Lucasfilm, the makers of Star Wars, front, and center on their landing page. The halo effect from Lucasfilm positively influences the visitor's perception of Popsockets, increasing the chances that someone will shop now and allowing Popsockets to charge more for their products.
18. UFC
A countdown clock can be an excellent way for a brand to create a sense of urgency and drum up excitement. It works well for the UFC here, making it easy for visitors to see when the next main card fight starts and how to order it. Another common use case for a countdown clock on a landing page is when apparel companies drop limited-edition merchandise.
19. Mangools
Low-friction ways to get started stand out. Mangools builds trust with the visitor by showing you can get started on Mangools for free without entering your credit card. They also establish credibility and their unique value proposition in five words, "Making SEO Simple since 2014". Simplicity is why people and business owners choose Mangools over more robust SEO products, and since 2014 tells you that you're working with an experienced company.
A landing page is simple when you can give customers what they want. In the days after Silicon Valley Bank fell, Mercury built a product called Mercury Vault which insures your businesses' cash up to $ 5 million instead of the industry standard $250K, 20x the industry standard. So, as businesses around the country rush to find the safest banking providers, Mercury makes it simple for small businesses to bank with them and know that their money is safe even if the banking industry experiences more casualties. Immad Akhund, Mercury's CEO, shared the impressive results on Twitter.
21. Tushy
Being authentic matters to your visitors. Tushy's landing page is designed to be authentic by using humor and relatable language, such as "ass-istance" in the chat box, to discuss a potentially uncomfortable topic (bathroom hygiene).
23. Rothy’s
A contradiction can capture a visitor's attention. While "Tangerine is Green" may not be literally true, it is being used effectively as a marketing slogan to convey a broader message about sustainability and eco-friendliness. Rothy's is using the phrase to communicate that they are using 100% recycled plastic bottles to create their products, even if the resulting color is not typically associated with being "green."
24. Linear
Sometimes telling a story can help you capture more visitors, even if it takes them down a longer path. For example, it's easy in the workplace to be satisfied with things being ok and going through the motions. Linear knows this and uses a story to tell them on a philosophical level why change is powerful, and in doing so, appeals to teams who are using ok products to build great products.
25. Ahrefs
Social proof is a must for landing pages. Ahrefs uses company logos such as Facebook, eBay, and Uber to build credibility with visitors so that marketers from leading companies choose them. They also show the number of users who joined Ahrefs in the last seven days. This works when you have impressive numbers like Ahrefs, where over fifteen thousand people have signed up.
26. Flight Club
Data can help you pick which product to feature on your landing page. For example, Flight Club uses internal and external data from GOAT and StockX to determine which shoes in their inventory have the most demand and swap them according to trends. For an industry centered around being in the know, data allows Flight Club to ensure its landing pages are always relevant to visitors.
27. Apple Watch
Typography can make or break a landing page. Apple's commitment to excellent typography is evident in its use of clean, simple fonts that are highly readable and aesthetically pleasing. If you need help choosing a font, download Apple's Font Library for free.
28. The Org
Shapes and lines can tell a story. The simple lines between the candidate and the product team hiring at XYZ look like lines on an org chart, making it easy for the visitor to visualize how the product works. The company goes a step further by including an excellent video to show you the power of the product, and I love the consistency of the name and logo with the bracket above it to key you in on the product.
29. #MyBose
Sometimes a customer is your best model. For example, Bose incentivizes user-generated content with this landing page and uses the images to speak to their audience. If you couldn't see yourself rocking Bose headphones already, now you can.
Landing pages can make or break your online marketing efforts, so investing time and resources in creating compelling and effective ones is essential. By studying these 29 landing page examples, you can understand what works and doesn't and use that knowledge to craft landing pages that resonate with your target audience. Remember, your landing page should be tailored to your unique business goals, so don't be afraid to experiment and test different designs, copy, and features to find what works best for you. Good luck, and happy landing page building!
