Kieran's Sparkling Clean Car Wash - Example Business Plan
Executive Summary
Kieran’s Sparkling Clean Wash is a car wash business offering services to keep vehicles looking their best. We have identified a strong demand for car wash services in our target area. As a result, we have developed a strategy to stand out through high-quality services, exceptional customer service, and competitive pricing. Our experienced management team and detailed financial projections provide a strong foundation for success.
Business Description
Our full-service car wash business, Kieran’s Sparkling Clean Car Wash, offers various services to keep vehicles looking their best.
Our services, priced competitively based on market research, include the following:
- Bronze Car Wash includes cloth wash, vacuum, spot-free rinse, tire & rim wash, and turbo blow dry. Price: $29.99.
- Silver Car Wash includes everything in the Bronze Car Wash, rainbow wax, and clear coat sealant. Price: $39.99.
- Gold Car Wash includes everything in the Silver Car Wash, blue magic tire shine, raindayX body protectant, and rim turbo brightener. Price: $59.99.
While we are not incorporated yet, our business will be structured as a limited liability company (LLC) to provide liability protection for our owners.
Market Research
Through our market research, we have identified that our target market is vehicle owners in the middle to upper-income brackets ($100K - $140K+) who value the appearance of their vehicles. Our research has shown strong demand for car wash services in our target area, but there is also significant competition from established car wash businesses. Therefore, we will focus on providing high-quality services, exceptional customer service, and competitive pricing to stand out.
Sales and Marketing
We will utilize digital marketing tactics such as social media advertising, email marketing, and targeted online advertising to attract customers. We will also offer promotional discounts (10% discount for students and seniors) and loyalty rewards programs (one free car wash for every ten car washes) to retain customers. In addition, we will focus on providing exceptional customer service, a superior car wash experience, and supplemental marketing materials such as thank you for your service cards to drive positive word-of-mouth referrals and online reviews.
Financial Projections
Based on our market research and projected revenue streams, our car wash business will generate $700,000 in revenue in its first full year of operating, with a net profit of $150,000. These projections are based on a monthly average of 1500 car washes, with an average ticket price of $39.
While we are not operating yet, we have retained a local CPA firm to help us keep up-to-date books, including our income statement, balance sheet, break-even analysis, and cash flow statement.
Funding
We will need $550,000 to start and operate our car wash business for the first year. Most of this, $450,000, will be used upfront to secure the location, equipment purchases, and business-specific licenses. Based on conversations we’ve had with other car wash businesses, we estimate it will take seven months to open the business. After that, $50,000 will be used for staffing costs, marketing, and operating the business for the rest of the year, and the remaining $50,000 will ensure that we have adequate cash flow to support the business. We plan to secure this funding through personal investment, bank loans, and potential investment from outside investors.
Management Team
Our management team has extensive experience in the car wash industry, with a successful track record of opening and operating profitable car wash businesses.
Our team includes a General Manager, Operations Manager, and Marketing Manager, all with twenty years of experience in the car wash industry and a proven track record of success. They are responsible for the ten profitable Danny Wash locations, a community favorite in Ingleside, California.
We expect our management team to give us a competitive advantage as they can recruit talent and customers at a lower price due to their existing relationships in the community.
