🍎 Gen Z's Grocery Hack

Grocery prices have increased 25% over the past four years, outpacing overall inflation of 19% during the same period.

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Younger generations are opting for big-box warehouse club retail stores like Costco and Sam’s Club, where they can buy in bulk and split the costs with their friends and family:

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• At Walmart-owned Sam’s Club, memberships for shoppers aged 27 and under grew by 63% over the past two fiscal years—representing its fastest-growing customer segment
• In a survey of 1,000 customers by the market research firm Advantage Solutions, almost 40% of shoppers between the ages of 25 and 34 split the cost of bulk grocery purchases with friends, family, neighbors, etc.

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Costco and Sam’s Club have both reported net sales increases this year while also trying to reduce membership sharing. Costco is testing scanners at entrances to ensure members are who they say they are, and Sam’s Club has quietly added new digital barcodes to stop screenshot-sharing.

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To your Gen Z girlfriend, your Costco card might still be your best feature.