Grocery stores go crazy for pizza

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Grocery stores want a bigger slice of pizza sales.

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Supermarket chains are expanding their pizza offerings to attract customers:

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• Walmart announced a partnership with Texas-based Mr. Gatti’s Pizza to open up 92 corporate-owned units inside Walmart locations across Texas, Louisiana, Oklahoma, and Kentucky
• Regional chain Giant Food teamed up with Maryland-based Ledo Pizza to sell their square pizzas in their grocery stores
• Specialty grocery store The Fresh Market launched a new hot & fresh Neapolitan-style pizza

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Grocery stores also rake in the dough with frozen pizza. According to Circana, Americans spent $7.4 billion on frozen pizza over the last 12 months ending in July, more than on frozen breakfast foods, snacks, or baked goods.