Holiday Retail Trends

Nike, Chanel, and American Eagle ranked high on the Consumer Sentiment Index.

November 10, 2024

present, nike shoe, chanel purse, and abercrombie & fitch cardigan

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Consumers are expected to spend nearly ~$1 trillion in total in November and December, and they’ve already started to indicate their favorite retailers.

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Nike remained the clear leader in the Consumer Sentiment Index, with 2.5 times more respondents ranking it No. 1 than the next name on the list. Chanel ran away with the luxury segment, and American Eagle stood out to younger consumers.

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Stock performance doesn’t always follow consumer sentiment, though. The survey’s findings contrast Nike and American Eagle’s recent stock performance, down 25% and 7% year-to-date, respectively.

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The survey also found that the No. 1 factor driving a shopper to a competitor is not having the product they’re looking for in stock. Therefore, this holiday shopping season's winners will rigorously follow the mantra “right product, right place, right time.”