Lamborghini’s Hybrid Models
How Lamborghini’s hybrid strategy helped shield them from volatility in the EV market.
By
August 6, 2024
The electric vehicle (EV) market hasn’t quite taken off as fast in the U.S. as everyone expected.
As such, Lamborghini’s strategy to hedge the EV boom with hybrids helped them hit record results in the first half of the year, defying most of the automobile and luxury industry that struggled with declining sales and reported lackluster earnings.
Lamborghini’s hybrid models combine the best of both worlds:
- The performance and tangible thrill of internal combustion engines
- The reduced emissions provided by hybrid technology
Lamborghini delivered 5,558 cars in the first half of 2024, up 4%. By the end of the year, its lineup will be exclusively hybrid. The company doesn’t plan to launch its first fully electric model until 2028.
