LinkedIn Gaming: How Your Workplace Might Be Ranked by Employee Game Scores

LinkedIn is the latest non-gaming platform to experiment with games to boost engagement and revenue.
March 19, 2024
Facebook LogoTwitter Icon
Black LinkedIn Icon

LinkedIn plans to add gaming to its platform, per TechCrunch.

Games are typically among the most popular mobile phones and PC apps in terms of revenue and engagement.

As a result, several non-gaming platforms have experimented with games to boost the number of people who use them:

  • The New York Times acquired Wordle, a word game with millions of daily users

  • Facebook-hosted FarmVille, an agriculture simulation game, had 83.8 million monthly active users and 34.5 million daily active users at its peak in Mar. 2010, per VentureBeat

  • Netflix games had 2.2 million daily active users as of Sept. 2023, per Apptopia

Games could also be a way platforms adjust to the social preferences of younger generations. In a recent Deloitte survey, 40% of Gen Z and Millenials said they socialize more in video games than in real life.

LinkedIn is experimenting with grouping employee scores by workplace to rank organizations. Can you imagine telling your boss you lost a sales deal because Karen in HR fat-thumbed the wrong answer to the latest gaming quiz? Can’t wait for those TikTok videos.

Read next