Yahoo is ready to pitch to consumers

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Since Apollo Global Management took over in 2021, Yahoo has been focused on product improvements across its mail, news, sports, and finance divisions, supplemented by several small but impactful deals:

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• Yahoo bought The Factual to add news credibility ratings to its vast pool of syndicated news content
• Yahoo purchased Wagr to bring new gambling opportunities to Yahoo Sports
• Yahoo acquired the social investing platform CommonStock to make Yahoo Finance a premiere destination for retail investors

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With its new core offering in place, Yahoo is ready to pitch to consumers.

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The company aired its first Big Game ad since 2002 during Super Bowl LIX, a 15-second commercial inviting viewers to email Bill Murray at Billhimself@yahoo.com to receive a fun, short story in their inboxes.

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According to Yahoo, Bill received 150,000 emails in the first two hours following the ad airing, plus millions of views and engagement across social channels.

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While the ad is charming and nostalgic, it also serves as a strategic move to reintroduce Yahoo as a trusted, helpful brand at a time when skepticism toward Big Tech is at an all-time high.

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