About

Founded

2020

Headquarters

New York, New York

Industry

Product Testing

Company Description

Highlight is an in-home product testing platform that lets you do good research fast. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

Quick Links

Website Jobs

Funding

Total Raised

$8.2 million

Valuation

Undisclosed

Significant Investors

First Round Capital, HearstLab, Sixers Innovation Lab, Scribble Ventures, Operator Partners, BaseCamp Ventures, FJ Labs

Company Traction

As of March 2022, Highlight has ~100 initial customers, including Sakara, PepsiCo, Procter & Gamble, Partake, Avec, and Love Corn.

As of May 2023, Highlight claims a 90% survey completion rate.

As of May 2023, Highlight’s average community member is 32 years old, and the minimum sample size per product is 100.

Leadership Team

Dana Kim: Founder & CEO of Highlight. Former Investment Fellow at Amplifyher Ventures.

Ethan Kellough: Co-Founder, CPO, and CTO of Highlight. Former Lead Investor at Penn Wharton Innovation Fund.

Anna Shaffer: Head of Talent at Highlight. Former Head of People & Culture at Restream.

Keshia Peris: VP of Customer Success at Highlight. Former Head of Client Development at Kelton Global.

Nathan Curtis: Head of Enterprise Sales at Highlight. Former Senior Director of Sales at Fuel Cycle.

Press

StreetInsider (May 2, 2023): Highlight Announces Next-Generation Product Testing Platform

Highlight Blog: Highlight Raises $8.2M to Modernize In-Home Product Testing

Highlight