About

Founded

2018

Headquarters

Brooklyn, New York

Industry

Fitness

Company Description

Our mission is to empower all people with the tools to discover, experience, and crave the joys of daily movement—with results that make a difference.

Quick Links

Website Jobs

Funding

Total Raised

$15 million

Valuation

$190 million

Significant Investors

CAVU Venture Partners, Athleta, Samsung Next, Wheelhouse Entertainment, WW International, Inc., Cassius Ventures, Ludlow Ventures, Harris Blitzer Sports Entertainment, BDMI

Company Traction

As of July 2023, obé Fitness has rated 4.8/5 stars from 8.7K reviews on the Apple App Store, 4.8/5 stars from 466 reviews on the Google Play Store, and has been downloaded 10,000+ times on the Google Play Store.

As of July 2023, obé Fitness has 237K Instagram followers.

In July 2021, obé Fitness reported 4x user growth last year.

Leadership Team

Ashley Mills: Co-Founder & Co-CEO of obé Fitness. Former Agent at Creative Artists Agency.

Daniel Taschik: CTO at obé Fitness. Former Co-Founder & CTO of Masters.

Paige Klingerman: Director of Growth Marketing at obé Fitness. Former Senior Digital Marketing Manager at Elixinol.

Melanie Martinecz: Senior Director, Head of Partnerships at obé Fitness. Former Partnerships Marketing Manager at The Wing.

Caitlin O’Leary: SVP of Operations & Strategy at obé Fitness. Former Senior Buyer & Head of Operations at Hamlet Home.

Press

Fitt Insider (May 30, 2023): obé Fitness Launches Personalized Workouts

TechCrunch (July 22, 2021): Obé Fitness raises $15M for its personality-driven exercise platform

obé Fitness