Ritual

Daily multivitamin company.

About

Founded

2016

Headquarters

Culver City, Los Angeles

Industry

DTC

Company Description

Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories.

Quick Links

WebsiteJobs

Funding

Total Raised

$40.5 million

Valuation

Undisclosed

Significant Investors

Founders Fund, Forerunner Ventures

Company Traction

  • As of June 2023, Ritual has 343K Instagram followers and 211K Facebook followers.
  • As of November 2020, Ritual has sold 1 million bottles of its vitamins.
  • As of February 2019, Ritual claims 12,000 scientific studies back its products.

Leadership Team

  • Elizabeth Reifsnyder: COO & President at Ritual. Former Director of Strategy and Business Development at Dollar Shave Club.
  • David Reece: COO at Ritual. Former Chief Supply Officer at Shaklee Corporation.
  • Federico Troiani: CMO at Ritual. Former Chief Growth Officer at Bulletproof 360.
  • Nima Alamdari: Chief Scientific Officer at Ritual. Former VP of R&D at Beachbody.

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