Best Website Builders

Find out the best website builders of 2023 including the pros and cons, the pricing tiers, and the brands that are using them.
February 24, 2024
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One of the most popular options for building a website is to use a website builder. Website builders are tools that allow you to create a website without needing any coding or web design skills. Here are the best website builders:

Wix (best website builder overall)

  • Free trial: Unlimited, but with ads

  • Individual plans: $16-$59 (billed monthly)

  • Enterprise plan: Yes (contact sales)

  • Drag-and-drop editor: Yes

  • Pros: Wix is an attractive website builder to businesses because it has something for every business, it is incredibly user-friendly, it is free to get started, it is affordable compared to other website builders, and it has more than 1,000 designer-created website templates. Wix has over 200M users.

  • Cons: Wix’s free plan makes you use its branding, it lacks specific SEO optimizations, and you can’t migrate your Wix data elsewhere easily.

  • Best for: Wix is the best website builder overall. It has something for every business.

  • Who uses it: Many notable brands such as Coca-Cola, Nike, Starbucks, SAP, Deloitte, CBS, Hilton, and Lyft.

Squarespace (best website builder for small business)

  • Free trial: 14 days

  • Individual plans: $23-$65 (billed monthly), $16-$49 (billed annually)

  • Enterprise plan: Yes (contact sales)

  • Drag-and-drop editor: Yes

  • Pros: Squarespace is an attractive website builder to businesses because it is very user-friendly, has beautiful ready-made templates, unlimited storage and bandwidth, and fully integrated e-commerce on most plans.

  • Cons: Squarespace has a limited free plan option to test its product and no phone support.

  • Best for: Squarespace is the best website builder for businesses who want a lot of functionality at a great price and can make gorgeous, modern-looking websites that are easy to build and maintain.

  • Who uses it: Many notable brands such as Etsy, DoorDash, The RealReal, Pixar, and Tony Hawk.

Webflow (best website builder for customized and interactive websites)

  • Free trial: Yes

  • Individual plans: $18-$49 (billed monthly), $14-$39 (billed annually)

  • Enterprise plan: Yes (contact sales)

  • Drag-and-drop editor: Yes

  • Pros: Webflow is an attractive website builder to businesses because it has world-class speed, can scale effortlessly, has a flexible CMS system so you can design hundreds of pages at once, and makes responsive design 10x easier.

  • Cons: Webflow has a confusing pricing structure, a learning curve to become proficient, and no live chat or phone support.

  • Best for: Webflow is the best website builder for businesses who want a customized and interactive website that is fully responsive and displays nicely across both mobile and desktop devices.

  • Who uses it: Many notable brands, such as Michael Kors, HelloSign, Petal, and Lattice. I built Boring Business Nerd on Webflow!

WordPress (best website builder to get started fast)

  • Free trial: Unlimited, but with ads

  • Individual plans: $9-$70 (billed monthly), $4-$45 (billed annually)

  • Enterprise plan: Starts at $25,000 annually.

  • Drag-and-drop editor: Yes

  • Pros: WordPress is an attractive website builder to businesses because it’s easy to install and set up quickly, relatively cheap compared to other website builders, SEO-friendly, has over 10,000 free themes to start your website, and over 60,000 free plug-ins to enhance your website.

  • Cons: Your website might break due to plug-in conflicts, and it’s hard to budget your total cost since your business may require premium themes (for a better and more cohesive design) and paid plug-ins (for security, website performance, etc.).

  • Best for: WordPress is an excellent platform for businesses who prefer not to spend excessive time on website design.

  • Who uses it: Many notable brands such as eBay, Sony, GM, UPS, Forbes, CNN, Reuters, The New York Times, Samsung, IBM, and TechCrunch use WordPress as their blogging or website platform.

Methodology

I evaluated over twenty website builders to help you find the right one for your business. This website builder selection includes the largest ones based on market share, along with notable emerging players.

I scored each website builder based on 15+ factors (fees, ease of use, functionality, SEO, etc.). This information is gathered directly from each website builder’s website and company representatives.

Once I narrowed the list to 10, I ‍created an account and tested each.

The date shown on this article is when I last updated it.

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